Americolor Food Colorings are Soft Gel Paste colorings. Soft Gel Paste™ represents a completely new approach to food color formulation, delivering superior results over conventional food colors, especially when coloring icings and whipped toppings. What's so great about Soft Gel Paste™? Nothing you have ever tried equals the coloring strength of these amazing colors. Imagine the coloring power of a paste in an easy-to-use gel. Soft Gel Paste™ is packaged in convenient squeeze bottles with a flip-top lid. By mixing and measuring using "drops" of Soft Gel Paste™, you can achieve precise, easy-to-repeat colors every time. Certified Kosher.